Descriptor
Definition, size and placement
Typeface: Helvetica Neue LT 65 Medium in capitals
Stationery
Business card
Letterhead
Envelope and business card
Title block
Poster
Horizontal key line
Vertical keyline
A vertical keyline can sometimes be used under these circumstances:
- To emphasize the vertical take off and landing nature of the urban mobility vehicles
- To visually match and enforce other elements in the imagery or messaging
- Vertical and horizontal keylines are never to be used together in the same material or setting
Roll-up banners
PowerPoint
