Print / Online, desktop usage
The colour palette developed for the Airbus visual identity consists of 15 colours sorted into two categories.
Using these colours helps guarantee a coherent visual identity across all tools and produced material.
The categories are:
1 Main brand colours
2 Highlight colours
3 Higlight colours variants
The main brand colours provide recognition and association with the Airbus brand.
The highlight colours work as subtle touch points while providing the possibility to highlight selected content. There should be only one highlight colour per page except when using gradients.
Colour palettes
Main brand colours
8 main brand colours including the main colour Airbus blue
Highlight colours
7 colours in the highlight colours palette
Highlight colours variants
Highlight colours variants, either darker or brighter than the original colour