Overview
There are two template formats for external newsletters available for use: A Microsoft Word template and a Google Slides template.
This template should be distributed as a PDF attachment to the email.
Please note:
In order to ensure a consistent verbal communication across all media channels, please refer to our Verbal Brand Communication Guidelines.
Descriptor
Market sectors
Use the relevant template, with the relevant division descriptor, for each market sector.
Static template
Fixed elements
The Airbus brand assets in headers and footers are fixed elements to create instant brand recognition.
Flexible elements
Concentrate on basic and relevant graphic elements – large and impactful images help attracting the users attention. The target audience is busy and needs to find the relevant content quickly, so ensure the structure is clear and helps navigation.
Interactive Microsoft Word template
Fixed elements
The Airbus brand assets in the headers and footers are fixed elements to create instant brand recognition.
Concentrate on basic and relevant graphic elements – large, impactful images help to attract the reader’s attention.
The target audience is busy and needs to find the relevant content quickly, so ensure the structure is clear and helps navigation.
Flexible elements
Layout box
There are a variety of layout options.
For example:
- 2 columns: images with text
- 2 columns: text
- 1 column: images with text
- 1 column: text
