Brand Training
Introduction
Our brand powers everything we do at Airbus, because it's the courage and innovative ambition shared by everyone who works here.
In this resource, you will find an overview to the existing brand knowledge tools. The objective is to fully engage with the Airbus brand in order to gain an in-depth knowledge about what it stands for.
Select the best format for you to discover the full Airbus brand experience.
Brand trainings
There are two different types of brand trainings. Online courses for employees, and courses via Google Meet for agencies. All courses are followed by a quiz to assess what has been learned.
Online trainings
Online trainings via myPulse are available for Airbus employees. Once completed you will get an online certificate. It is interactive: an on-screen trainer explains the content to you and you can replay elements if needed.
“Why Brands Matter – Module 1” training is recommended to employees interested in the subject of brands in general.
Brand induction trainings
Brand induction trainings for teams or agencies via Google Meet. You will have a slightly modified training module, specifically designed for agency onboarding.
Please contact your brand POC or the brand team.
Brand films
Here you will find a collection of Brand films.
Why our brand matters
The 'Why our brand matters' film aims to educate employees on basic brand principles, how the Airbus brand was developed and how employees can help build and protect it in their daily jobs.
As part of the brand education module, the film explains what makes a brand unique, what the benefits of creating a strong brand are and how we all can help to support and build the Airbus brand.
How to use the Brand Centre
The ‘How to use the Brand Centre’ film will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).