Airbus CyberSecurity

Prevent, Protect, Detect, Respond

Descriptor

Size and positioning

Height of the descriptor aligns with upper side of the Airbus A crossbar

 

Minimum distance between logo and descriptor is two Airbus A's

Placement on the website

Descriptor placement on the website

In combination with a green block

Descriptor in combination with a green block

Written, without logo

CyberSecurity written, without logo

Block grid

Block grid

The Block grid represents the complexity of cyber activity. It represents the logical, complex processes broken down into simple parts. It also represents the excellence that CyberSecurity provides in the areas of Prevent, Protect, Detect, Respond.

The master template is the visual resource for the graphic language of CyberSecurity. This is the complete template, however you have the flexibility to select any section of it that you require. All formats are contained within it. Any section of the master template can be selected for your chosen format. Block elements can be scaled to fit.

Using the block grid is optional.

The Block grid in use – Dos

The Block grid in use – Dos

The Block grid in use – Don'ts

The Block grid in use – Don'ts

These examples demonstrate how the sections of the Block grid have been overlayed on imagery.

Adjust the individual opacity of the sections within the grid to reveal the most important parts of the image. Use only increments of 20% opacity when playing with the layering effect. You may use ‘multiply’ layer effect if desired.

Logo: Do ensure that the Airbus logo is respected. The grid may overlap with the logo, but ensure that the treatment is clean and considered.

To ensure maximum legibility, a colour bar is placed behind the text. The bar should be 100% CyberSecurity Green with NO transparency or opacity applied. The text should be in Airbus blue.

There is freedom to decide upon the placement and size of the headline, to create a balanced layout. The depth of the bars should be 150% height of the type. This will ensure the ascenders and descenders of the type are contained in the bars.

Airbus CyberSecurity roll-up example
Airbus CyberSecurity brochure example

Stationery

 

Airbus CyberSecurity letterhead
Airbus CyberSecurity envelope and business card

Photography guidelines

CyberSecurity is all about protecting environments. In our photography, windows are always a visual component of the image. Windows represent the ‘invisible protection’ that CyberSeurity provides. The reflections on the glass ‘make the invisible, visible.’

Photography guidelines – Dos

  • Images of people at work show them engaged with an activity, or in a professional space.
  • Ensure that the people represented are from a diverse range of backgrounds.

Photography guidelines – Don'ts

  • Avoid visual cliches when capturing people at work, or teamwork moments.
  • Avoid staged, posed pictures. Images should capture natural moments.
  • Do not use images with artificial light, or dark images. All images should be shot in natural daylight.
  • Do not select images that only show windows. The image does not have meaning without context and narrative combined.
  • We do not show the problem, we show the solution.

Applications

Website

Example of an Airbus CyberSecurity website

Brochure and poster

Example of an Airbus CyberSecurity brochure title
Example of an Airbus CyberSecurity poster

Roll-up banners

Example of an Airbus CyberSecurity roll-up, using only the block grid as a background
Example of an Airbus CyberSecurity roll-up, using a background picture combined with the block grid

Image banners

Example of an Airbus CyberSecurity image banner
Another example of an Airbus CyberSecurity image banner

Slides / PowerPoint

Example of an Airbus CyberSecurity PowerPoint title slide
Another example of an Airbus CyberSecurity PowerPoint title slide