Airbus Urban Mobility
Contributing to tomorrow's mobility
Descriptor
Organisational differentiation is done with the use of a descriptor. However, the company logo in addition to a descriptor does not make a logo of a division or subsidiary and is not to be used as such.
The descriptor only shows the originator of a document and can vary in its positioning depending on the application.
The advantage of common branding rules is that all parts of the business can profit from an established and widely known brand with a good reputation as well as a wide array of existing and maintained design assets which allow flexibility, as well as considerable time and cost gains.
Find out more about the descriptor.
Definition, size and placement
Stationery
The descriptor is applied beside the logo as it is important to make a clear identification of the sender.
Find out more about stationeries.
Title block
The title block is the basis for all cover layouts and enables information to be ranked clearly and stand out properly. It contains the title and other related information, leaving maximum space for pictures and illustrations.
Find out more about the title block.
Poster
Horizontal key line
Vertical key line
A vertical key line can sometimes be used under these circumstances:
- To emphasize the vertical take off and landing nature of the urban mobility vehicles
- To visually match and enforce other elements in the imagery or messaging
- Vertical and horizontal keylines are never to be used together in the same material or setting
Roll-up banners
PowerPoint
