Descriptor
Definition, size and placement
![airbus-urban-mobility-descriptor-typeface.png airbus-urban-mobility-descriptor-typeface.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-descriptor-typeface.png?itok=ZLyePKC8)
Typeface: Helvetica Neue LT 65 Medium in capitals
![airbus-urban-mobility-descriptor-size-1.png airbus-urban-mobility-descriptor-size-1.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-descriptor-size-1.png?itok=kO4Ebbzd)
![airbus-urban-mobility-descriptor-positioning-1.png airbus-urban-mobility-descriptor-positioning-1.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-descriptor-positioning-1.png?itok=kfwQzQOg)
![airbus-urban-mobility-descriptor-positioning-2.png airbus-urban-mobility-descriptor-positioning-2.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-descriptor-positioning-2.png?itok=QG2eUB_J)
Stationery
![airbus-urban-mobility-business-card.png airbus-urban-mobility-business-card.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-business-card_1.png?itok=nETegw0X)
Business card
![airbus-urban-mobility-letterhead.png airbus-urban-mobility-letterhead.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-letterhead_1.png?itok=WDwN8vMX)
Letterhead
![airbus-urban-mobility-envelope-business-card.png airbus-urban-mobility-envelope-business-card.png](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-envelope-business-card_1.png?itok=LA4iicQL)
Envelope and business card
Title block
![airbus-urban-mobility-title-block-landscape.jpg airbus-urban-mobility-title-block-landscape.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-title-block-landscape.jpg?itok=f_ONwM7Q)
Poster
Horizontal key line
![airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline2.jpg airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline2.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline2.jpg?itok=Xdri02Qc)
![airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline1.jpg airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline1.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-Poster_A1_Portrait-horizontal-keyline1.jpg?itok=0bF-cnb6)
Vertical keyline
A vertical keyline can sometimes be used under these circumstances:
- To emphasize the vertical take off and landing nature of the urban mobility vehicles
- To visually match and enforce other elements in the imagery or messaging
- Vertical and horizontal keylines are never to be used together in the same material or setting
![airbus-urban-mobility-Poster_A1_Landscape2.jpg airbus-urban-mobility-Poster_A1_Landscape2.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-Poster_A1_Landscape2.jpg?itok=3Pai5xTr)
![airbus-urban-mobility-Poster_A1_Landscape.jpg airbus-urban-mobility-Poster_A1_Landscape.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/airbus-urban-mobility-Poster_A1_Landscape.jpg?itok=C7_bD5NG)
Roll-up banners
![AIRBUS_URBAN_MOBILITY_Roll_Up.jpg AIRBUS_URBAN_MOBILITY_Roll_Up.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/AIRBUS_URBAN_MOBILITY_Roll_Up.jpg?itok=aCS-a9SR)
PowerPoint
![Airbus-Urban-Mobility-PPT-template-1.jpg Airbus-Urban-Mobility-PPT-template-1.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/Airbus-Urban-Mobility-PPT-template-1.jpg?itok=OGnww7Pm)
![Airbus-Urban-Mobility-PPT-template-2.jpg Airbus-Urban-Mobility-PPT-template-2.jpg](/sites/g/files/jlcbta121/files/styles/airbus_480x480/public/2021-07/Airbus-Urban-Mobility-PPT-template-2.jpg?itok=ltRpPrit)