Descriptor
Definition, size and placement

Typeface: Helvetica Neue LT 65 Medium in capitals



Stationery

Business card

Letterhead

Envelope and business card
Title block

Poster
Horizontal key line


Vertical keyline
A vertical keyline can sometimes be used under these circumstances:
- To emphasize the vertical take off and landing nature of the urban mobility vehicles
- To visually match and enforce other elements in the imagery or messaging
- Vertical and horizontal keylines are never to be used together in the same material or setting


Roll-up banners

PowerPoint

