Introduction
We use different typefaces for different usages:
Standard usage: Microsoft Office / Google Workspace applications / Technical publications: Arial
Specific usage: Corporate and Marketing publications (only for graphic designers): Helvetica Neue
Gmail usage: Sans Serif
Digital usage: Android apps / Webapps: Roboto
iOS apps: San Francisco
If you have any doubt of what font to use please contact us: brand@airbus.com
Typesetting
We set text in lower case with a capital letter only for the sentence start.
Text in capitals are only to be used for short headlines with maximum three terms or where typeface is used as a design element.
We always set text straight, we do not use italic and never set text in curved lines.
Typefaces
Arial
Microsoft Office, Google Workspace and technical publications
Helvetica Neue
Helvetica Neue is our corporate typeface. It's roundness and stability reflects Airbus’ modern, high-tech character. The form of the letters gives our company an aerial, structured feel. Its diverse range of weights makes ranking information clear and straightforward.
! Please be aware that Helvetica Neue is a licenced font. Make sure that if you install it on your device or if you use it for online publication, you have the corresponding licence agreements.
Font weights for text setting
These font weights should not be used for text set, they are only allowed where typography is used as a design element.
Font weights only to be used for document copyrights, infographics, charts and image captions
Sans Serif
Gmail
Roboto
Apps (native Android) and Webapps
To download roboto font: https://fonts.google.com/specimen/Roboto
San Francisco
Apps (native iOS)
