Navigation from place to place is a fundamental human activity and an integral part of everyday life.
Where are you? Where are you heading to? People use their knowledge and previous experiences to find their way in the build environment.
Way finding has the function to inform people of the surroundings in the (unfamiliar) build environment, it is important to show information at strategic points to guide people into the right directions.
When creating signage please apply the following principles:
- Do not make people think:
Create a comprehensive, clear and consistent signs with concise messaging that can be understood at a glance.
- Show only what is needed:
Display only the information which is relevant to the space, location and / or navigation path. Remove excessive information.
- Brand it only if necessary:
Not every sign needs a logo, many signs have only an information function such as way finding signs, security signs, …
- Brand only
We do not promote functions, products, services, initiatives or use our buildings as advertising space. Our buildings are Airbus only, our guests and visitors come to Airbus first, then to a specific place. Anything else than the Airbus logo on a building facade contributes to brand dilution.
Airbus signs have a brand area and / or an information area:
The logo is always displayed in the brand area in white on blue background. The sizes of the brand areas are always defined in proportion to the logo size.
The information area is in matte aluminum / silver with blue text and graphic elements.
To keep consistency and clarity the typefaces used on signage are reduced to two.
Helvetica Neue Bold and Helvetica Neue Light.
Text is always written in sentence case or title case – no uppercase.
Colours to be used are blue, white and matte silver / aluminium.
Only commonly used icons (e.g. rest room, smoking area etc.) that are not site / department specific should be used.
Icons should only stem from the existing icon set.
Alignment with brand management is necessary when new icons are needed.
Sites and buildings
Totems signal the entrance of our sites. They should be placed only at main entrances where we expect visitors to come and can be welcomed.
They are mainly to display the brand and should have the minimum amount of information possible.
Wall mounted signs
Wall mounted building signs should be placed with parsimony and strategically to be seen from outside our sites or in places where our customers are regularly.
The aim is to show our presence but not over-brand our sites.
Signage can be applied directly on glass facades of buildings taking advantage of the space available on a building itself.
In this case, no additional signage structure is needed.
A percentage of the size of the Airbus “A” defines the margins to be applied around the logo.
This signage must only be in white.
Circulation signage only carries way-finding information will therefore stay unbranded.
Totems that identify main buildings with potential visitor interest and/or carry special information for these are branded.
Way-finding totems will stay unbranded.
Building identification and information signs do not carry any branding.
In addition to the mandatory stripes on glass doors a logo can be applied where necessary.
These markings must only be in white.
Our flags come in a vertical and horizontal layout. The preferred version is the vertical variant. Flags must not carry any additional text.
Way finding indoor
Welcome desks can be branded with an Airbus logo in single 3d letters directly on the wall or single letters applied on a sanded glass support.
The logo can be applied in Blue or white depending on the background.
Wall mounted signage
Indoor way finding and office identification should only be branded if really necessary. In general one branded sign per floor should be sufficient.
The information displayed has to be useful for internal and external visitors and needs to be kept as simple as possible.
Please keep in mind that this is way finding information and not an organisation chart.
Information should be reduced to indicate:
- Main departments (only first level within function)
- Office numbers
- Meeting and Videoconference room numbers
- Other public rooms or areas
Do not display:
- Names (only on Office identifications)
They do not help orientation.
Working station identification is purely informative signage and therefore not branded.
Videoconference room identification is done with branded signage displayed in the field of view of the camera. In addition to the logo the site is added.
On Airbus sites that include subsidiary or subcontractor companies, these can be mentioned at the entrance as follows:
Main building entrance:
In addition to the wall mounted Airbus sign, a totem mentioning “Shared site with:” and the relevant company logos can be installed.
Secondary access gates:
Totems will be shared when possible. Relevant company logos appear below the mention “Shared site with:”.
The maximum size of the company logos should be 60% of the size of the Airbus logo.
Way-finding signage should not be branded other than Airbus.