Organisational differentiation is done with the use of a descriptor. However, the company logo in addition to a descriptor does not make a logo of a division or subsidiary and is not to be used as such.

The descriptor only shows the originator of a document and can vary in its positioning depending on the application.

The advantage of common branding rules is that all parts of the business can profit from an established and widely known brand with a good reputation as well as wide array of existing and maintained design assets which allow flexibility, as well as considerable time and cost gains.

Find out more about the descriptor.

Airbus Robotics descriptor


The descriptor is applied beside the logo as it is important to make a clear identification of the sender.

Full company name and legal mentions are displayed in the footer.

Find out more about stationeries.

Airbus Robotics Stationery

Brochures and leaflets

The descriptor is used in the title block. The main business identification is made through bespoke imagery.

Find out more about brochures and leaflets.

Airbus Robotics brochures and leaflets

Roll-ups and posters

The descriptor is used above the key line. The main business identification is done through bespoke imagery.

Find out more about roll-ups and posters.

Airbus Robotics roll-ups and posters


Lower banner with company branding and descriptor are fixed elements. 

The cover picture can be adapted to each presentation.

Airbus Robotics Slides