The main objectives of the Airbus Brand Governance Organisation is to deliver and implement one Airbus brand and a focused brand architecture in order to support efficient and effective growth and become the leading global company pioneering the future of aerospace.
We are determined to strengthen our Airbus brand wherever we can and ensure a coherent execution of the brand across all markets, activities and touch points. Every part of the business will help to build brand equity – and every part will benefit from it. Therefore all worldwide market activities across Commercial Aircraft, Helicopters and Defence and Space plus any future core business entities are all to be branded Airbus.
Therefore, to manage and safeguard Airbus' reputation and brand, you will find in this section all brand guidelines you may need.
By following them, you support our company's strategic direction in order to build trust, preference and solid relationships to the benefit of our and our customers' business.