Source of light
- Well-balanced exposure
- Indirect light source
- Reflections generate brilliance
- Highlights emphazise the product's shape
Iconic
- Heroic product staging
- Straight perspectives
- Well-curated compositions
- Product interaction with background and surroundings
Wide and open
- Integrating a horizon creates openess
- Surroundings give context to the products
- Leave space to the product
Dynamism
- Dynamic viewpoints and angles, to express movement and uplift of the product
- Embrace new ideas
- Stay agile
Sovereignty
- Clear compositions
- Clearly defined perspectives
- With stature
- With ease
Detail
- Reflection emphazises perfect finish aspect
- Unusual compositions
- Single details become sculptural
Computer generated images
- Photorealistic aspect
- Clean uncluttered background
- High quality textures
- well embedded in environment
Colour range
- Integration of the Brand colours
- Warm colour palette
General mood
- Overall warm tonality
- Bright and light flooded
- Lively and dynamic
- Close to people and products
