Source of light

  • Well-balanced exposure
  • Indirect light source
  • Reflections generate brilliance
  • Highlights emphazise the product´s shape


  • Heroic product staging
  • Straight perspectives
  • Well-curated compositions
  • Product interaction with background and surroundings

Wide and open

  • Integrating a horizon creates openess
  • Surroundings give context to the products
  • Leave space to the product


  • Dynamic viewpoints and angles, to express movement and uplift of the product
  • Embrace new ideas
  • Stay agile


  • Clear compositions
  • Clearly defined perspectives
  • With stature
  • With ease


  • Reflection emphazises perfect finish aspect
  • Unusual compositions
  • Single details become sculptural

Computer generated images

  • Photorealistic aspect
  • Clean uncluttered background
  • High quality textures
  • well embedded in environment

Colour range

  • Integration of the Brand colours
  • Warm colour palette
Colour range from ground to air to space tones

General mood

  • Overall warm tonality
  • Bright and light flooded
  • Lively and dynamic
  • Close to people and products
Picture examples from ground to air to space tones
Aircraft flying over snowy landscape

Airbus Media Gallery

access only for Airbus employees

H160 flying over ocean

Airbus Media Centre

on our website