It is key that Airbus audiovisual productions are identified as such by our audience. To make sure this is the case, branding and graphics applied to audiovisual productions need to be overall coherent.
This consists of movie intro, outro as well as text animations, captions and subtitles. Only the use of the outro is mandatory. The intro can be used additionally.
Branding assets used for audiovisual productions are:
1. Logo in available colours Blue (R0 G32 B91), White and Black variants. The Airbus logo is mandatory on each audiovisual production
2. Typography: Helvetica Neue is used for all productions and Arial is used for subtitles. Please visit the typography chapter on the Brand Centre.
Helvetica Neue is the typeface of choice for any item marking. You can use the styles from Ultra light to Black, but don’t combine more than two styles or use any Italic styles. If a product designation logo exists it may be used, but do not create any new logo
3. Graphic element: Key point
This is a basic graphic asset applicable after titles, captions, keywords, names and jobtitles, and thumbnails.
Intros with titles and without titles are identical for all Divisions.
Generic openers are typically used for
- Illustrative animations
Two options for Intros without titles:
- With Filter: You can start with a blue filter made up of 100% Airbus blue up to the image without the filter.
- Without Filter: The intro to your video will be the first images of your video.
The images/videos extracts shown are examples only and should be replaced with images from your video.
Generic intro with title
Titles on videos must be used in accordance with the text layout guidelines below.
Text layout guidelines
Positioning, colours and fonts to be used for titles, captions and keywords.
Two options available:
Three colour variants are available for captions, keywords, names and jobtitles. Black, white and Airbus blue in two versions, with and without layerbox in one or two lines.
Please refer to the text layout guidelines part above when you add your text on videos.
The application of subtitles is identical for all kinds of films. The text should preferably be placed at the bottom of the video, in Helvetica Roman or Arial, with the option of adding a drop shadow.
It is mandatory to use one of the defined endings. You can choose the generic version available in three colours:
- white Airbus logo on Airbus blue background (R0 G32 B91)
- white Airbus logo on black background
- blue Airbus logo (R0 G32 B91) on white background
Use the version that best suits your video. These endings are identical for all Divisions.
- crossfade on storytelling videos (products)
- faded to black on interview videos
Films that are not displayed within an Airbus context should be complemented with a corner bug.
Our logo must always be surrounded by clear space.
To regulate this, we have defined an exclusion zone equal to the size of the Airbus “A” around the logo as illustrated. It is important to keep this zone around the logo clear of any graphic elements.
The size of the logo depends on the height of the screen. The height of the logo is always 1/18 the height of the screen.
There are two colour options: the white corner bug (60% opacity) should be used for coloured and dark images, the black corner bug (15% black) is used for very bright or white background images.
The Airbus logo watermark should appear throughout in the top right hand corner of the screen as indicated. It should mix on after the opening titles have finished and fade off before any closing title sequence begins. If there is no closing title sequence, the watermark logo should match the end picture edit (i.e. cut or fade).
Video thumbnail (YouTube)
Videos templates are available on demand.