App icons are the visual expression of a brand’s products, services and tools to ensure a seamless user experience. Application icons are defined as shown here.

There are two types of app icons:

  1. With illustration
  2. With text

To ensure coherence, the background is designed in the main brand colour palette.

The illustration or text inserted in the background always appears in white. The text has to be written in Helvetica Neue Bold in caps. The lower part of the icon consists of a white stripe and the Airbus logo in black.

The shape of the app icons are native and specific to each OS.

Construction principle, examples and overview of app icons