Every sub-brand is marketed separately, with its own target audience, brand strategy and marketing campaign.

 

Sub-identities

Part of the Airbus brand architecture, its sub-identities support and benefit from the parent brand. Sub-identities have their own specific brand identities, but always strengthen the values and messages of the Airbus brand.

 

Independent brands

Independent brands are Airbus subsidiaries that appear as separate brands.


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ACJ / ACH

Airbus Bank

Airbus Canada

Airbus CyberSecurity

Airbus Foundation

Airbus Heritage

Airbus Leadership University

Airbus Scale

Airbus Tianjin

Airbus UpNext

Airbus Urban Mobility

Airbus UTM

Airspace

Employer branding

Navblue

PZL

Satair

Skytra

Skywise

SmartForce

Spacecraft Equipment