The BizLab name never appears on its own. The Airbus logo or name always accompanies it. For example, on brochure covers or posters where BizLab is in the headline, the Airbus logo must be present somewhere on the cover or poster. When writing BizLab in a sentence, it is always preceded with the word ‘Airbus’ eg. Airbus BizLab.
When it appears as descriptor, BizLab is always written in Helvetica Neue LT 65 Medium in capitals. When it appears elsewhere, for example, as a word within text, it is written in upper and lower case like this: ‘BizLab’. ie capital ‘B’ and ‘L’.
The BizLab design toolkit also includes a visual asset called ‘The Tape’.The Tape is a flexible design element that can be used in a variety of ways - static, animated and even as part of the physical environment.
The Tape should only be used in the BizLab Colour. It should always be applied with a slight transparency of 95% to show the overlaps.