Before starting the process of creating an official Airbus website independent of airbus.com, it is important to be familiar with the following elements of an effective online presence.
A set of related, publicly accessible web pages that are organised under a single domain name. Web pages can include a wide variety of content, including images, video, text and more.
A domain name is your website name and address, and where Internet users can access your online presence. It also is used for finding and identifying computers on the Internet. Example: www.airbus.com
A subdomain is an additional part to your main domain name. Subdomains are created to organize and navigate to different sections of your website. You can create multiple subdomains on your main domain. Example: skywise.airbus.com
A descriptive, memorable and pronounceable URL usually used to redirect URLs from one location to another. The simplest explanation is that a vanity URL is a long URL that has been converted into a customized short link. Example: https://www.airbus.com/a320neo.html
Digital publication apps are software applications used to deliver branded content and business communication. Accessible from any device with an internet connection after download from an app store. Apps can vary in their specific purposes and executions. Typically designed to present a look and style consistent with the identity of a brand.
Separate description and guidelines are available in the Social Media guidline