Definition, size and placement
To ensure legibility of the descriptor, their are two sizes you can use for your applications. The size depends on the medium and the format.
Application Descriptor Size I
The Descriptor size I is used generally for all basic applications. (e.g. stationery).
Application Descriptor Size II
On-screen applications, small sizes and special formats uses Descriptor size II.
Positioning the descriptor
The minimum distance between logo and descriptor is “2A”. The maximum distance between logo and descriptor is “5A”. The height of descriptor Size I aligns with the upper side of the A crossbar. The descriptor sits on the same baseline as the logo.
Positioning the descriptor (minimum distance)
Positioning the descriptor (maximum distance)
Envelope and business card
Roll-up banners (Descriptor size I)
Website (Descripto size II)