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Airbus CyberSecurity

Descriptor

Definition, size and placement

Airbus Cybersecurity Descriptor

Typeface: Helvetica Neue LT 65 Medium in capitals

Airbus Cybersecurity Descriptor Written

Written, without logo

Airbus Cybersecurity Descriptor Website

On the website

Airbus Cybersecurity Descriptor Size1

Descriptor size I

Airbus Cybersecurity Descriptor Positioning 1

Positioning the descriptor size II – minimum distance

Airbus Cybersecurity Descriptor Positioning 2

Positioning the descriptor size II – maximum distance

Block grid

Blockgrid

The Block grid represents the complexity of cyber activity. It represents the logical, complex processes broken down into simple parts. It also represents the excellence that CyberSecurity provides in the areas of Prevent, Protect, Detect, Respond.

The master template is the visual resource for the graphic language of CyberSecurity. This is the complete template, however you have the flexibility to select any section of it that you require. All formats are contained within it. Any section of the master template can be selected for your chosen format. Block elements can be scaled to fit.

 

Blockgriddos

The Block grid in use – Dos

Blockgriddonts

The Block grid in use – Don'ts

These examples demonstrate how the sections of the Block grid have been overlayed on imagery. Adjust the individual opacity of the sections within the grid to reveal the most important parts of the image. Use only increments of 20% opacity when playing with the layering effect. You may use ‘multiply’ layer effect if desired.

Logo: Do ensure that the Airbus logo is respected. The grid may overlap with the logo, but ensure that the treatment is clean and considered.

To ensure maximum legibility, a colour bar is placed behind the text. The bar should be 100% CyberSecurity Green with NO transparency or opacity applied. There is freedom to decide upon the placement and size of the headline, to create a balanced layout. The depth of the bars should be 150% height of the type. This will ensure the ascenders and descenders of the type are contained in the bars.

 

The Block grid without imagery

The Block grid without imagery

The Block grid without imagery

 

The Block grid without imagery

 

The Block grid without imagery

 

Stationery

Airbus Cybersecurity Stationery Business Card

Business card

Airbus Cybersecurity Stationery Letterhead

Letterhead

Airbus Cybersecurity Stationery Envelope Business Card

Envelope and business card

Photography guidelines

CyberSecurity is all about protecting environments. In our photography, windows are always a visual component of the image. Windows represent the ‘invisible protection’ that CyberSeurity provides. The reflections on the glass ‘make the invisible, visible.’

Photography guidelines – Dos

Dos1

Images of people at work show them engaged with an activity, or in a professional space.

Dos2

The images all feel simple and are filled with natural light. The windows will have reflections, but are not too busy.

Dos

Ensure that the people represented are from a diverse range of backgrounds.

Dos4

 

Dos5

Framing of the subject happens naturally and can create interesting compositions.

Dos6

 

Dos7

 

Do-re

 

Dos10

 

Dos11

 

Dos12

 

Photography guidelines – Don'ts

Donts1

Avoid visual cliches when capturing people at work, or teamwork moments.

Donts2

Avoid staged, posed pictures. Images should capture natural moments.

Donts3

Do not use images with artificial light, or dark images. All images should be shot in natural daylight.

Donts4

Do not select images that only show windows. The image does not have meaning without context and narrative combined.

Dont5

We do not show the problem, we show the solution.

Donts6

Do not use images with multiple windows, or images focusing on architecture, or architectural details. These images are often very detailed and busy, and do not work well with the grid.

train

 

Donts8

Do not choose images with too many reflections. This creates too much abstraction, making the narrative unlcear and does not work well with the grid.

Applications

Overview

Digital

Website

Website

CyberSecurity Guidelines Twitter Mockup 01

Twitter profile

CyberSecurity Guidelines LinkedIn Mockup 01

LinkedIn profile

Brochure and posters

191108 AB CS Descriptor 1400 PX 72 Dpi 10

 

191108 AB CS Descriptor 1400 PX 72 Dpi 09

 

Roll-up banners

Rollup4

 

191108 AB CS Descriptor 1400 PX 72 Dpi 11

 

The Block grid without imagery

 

191108 AB CS Descriptor 1400 PX 72 Dpi 08

 

PowerPoint

pptitle1

 

pptitle2

 

pptitle3

 

pptitle4

 

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