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Sub-identities

Part of the Airbus brand architecture, its sub-identities support and benefit from the parent brand. Sub-identities have their own specific brand identities, but always strengthen the values and messages of the Airbus brand.

Every sub-identity is marketed separately, with its own target audience, brand strategy, and marketing campaign.

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ACJ / ACH

Airbus Bank

Airbus BizLab

Airbus Canada

Airbus CyberSecurity

Airbus Foundation

Airbus Heritage

Airbus Leadership University

Airbus Tianjin

Airbus UpNext

Airbus Urban Mobility

Airbus UTM

Airspace

Employer branding

Skywise

SmartForce

Spacecraft Equipment

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