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Sub-identities

Part of the Airbus brand architecture, its sub-identities support and benefit from the parent brand. Sub-identities have their own specific brand identities, but always strengthen the values and messages of the Airbus brand.

Every sub-identity is marketed separately, with its own target audience, brand strategy, and marketing campaign.

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ACJ / ACH

Airbus Bank

Airbus BizLab

Airbus Canada

Airbus CyberSecurity

Airbus Foundation

Airbus Heritage

Airbus Leadership University

Airbus Tianjin

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Airspace

Employer branding

Skywise

SmartForce

Spacecraft Equipment

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