Everyday millions of people encounter our brand. For the flying public, government ministers and corporate enterprises, the aeronautics community or anyone with a passing interest in aviation.
But above all, for customers, our brand represents the highest standards of safety, reliability and innovation. It communicates the pride and passion of our employees and the prestige of our products. It is recognised by partners and suppliers, by shareholders and stakeholders the world over. Therefore it is vital that the brand remains consistent, pure and effective.
The following pages are designed to help us remain true to our identity.
Unless running a specific company wide long-term campaign, the layout follows the below guidelines.