Skytra is committed to the air travel industry and aims to become one of its key players. It is empowered by industry collaboration and it is constitutive for Skytra that it is a shared platform for the air travel industry that serves an industry rather than a company.
Skytra empowers industry players to succeed in times of dynamic change and of high volatility in air travel prices. They profit from the efficiency of a unified industry platform that allows them to maximize gains and benefit from greater stability. It makes stakeholfers feel proud to be part of the air travel alliance that changes the game and empowers them to fully exploit the opportunities that Skytra provides.
As a 100% Airbus subsidiary, Skytra will be endorsed by Airbus at least during the launch period (mid 2019). Nonetheless, it will always be a standalone entity that consistently appears as a separate brand.
Skytra brings together all players of the aerospace industry – and empowers them to collaboratively move the industry forward.
It combines brand attributes such as collaborative, proudly committed, mutual and synergetic, with ingenuity and innovativeness.
The brand also reflects an agile and dynamic character that is modern, yet simple and efficient.