Trade fair stands are an essential tool to represent our company. Therefore it is essential that stands of Airbus and its divisions conform with the brand guidelines and feature following main characteristics:

  • A big "A" to set a more affirmative presence
  • The flight line becoming the basic shape of our architecture
  • Open and transparent architecture linked to the Airbus visual identity
  • Clear and reduced
  • Bright and pleasant ambiance
  • Focus on products and messages
  • Integration and unifying character
  • Airy and playful
  • Combination of emotional flow and geometric simplicity
  • Dynamic and modern
  • Flexible and modular

When all the elements of our brand toolkit come together, they create a recognisable visual language and consistent brand voice.


Stands 01

A big "A" to set a more affirmative presence. The flight line becoming the basic shape of our architecture.

The big "A"

  • Only one big "A" per booth
  • The "A" can be solid colour white or Airbus blue and show transparency effects in combination with a photo
  • The "A" can be cropped


The big "A" does not replace the trademark. It may only be used with the Airbus logo and in the context of a correct branding.


Stands 02

There are two sizes to apply the big "A". Always priviledge the bigger size when possible.

Whenever possible apply the big "A" as a cut out shape with a small distance to the wall. Alternatively it can be applied as simple adhesive flush with the wall as a less expensive solution

Stands 11
Overlap and transparency

The "A" can overlap onto different elements and with that, effects of transparency and volume can be created.

Stands 12

The flight line

  • Only applicable on full height walls
  • Can be a physical shape or printed shape
  • Should be considered and applied as an architectural feature – not as a decorative feature
  • Do not demultiply the usage of the flight line – favour a few significant applications


Stands 03
The flight line explained
Stands 04
The flight line construction
Stands 05

Wall layout

  • Applied to a wall layout, the flight line results in shapes
  • These shapes should have a minimum length/height ratio 3/2
  • The flight line is only applied on full height walls and elements; on lower elements only the take-off/lift-off angle is applied
  • The brand area on the top always stays free from any graphic elements


Stands 06
Stands 07
Stands 08

Descriptor application on wall

Stands 09

The division descriptors are applied either in the brand area or below the flight line in the defined size

Totem layouts

Stands 10

A totem can replace a suspended logo structure

Product display podest shapes

  • All podest shapes to be based on the basic shape which can be rotated, extended and combined
  • Only the corners with the 62.42° angle are rounded, the radius should be constant between 30 and 40 cm
  • All shapes must have a minimum of 2 sharp angles
  • Product podests can be decorated with satellite or aerial photos


Stands 13
Stands 14

Welcome desks

Stands 15

Graphic samples

Stands 16
Stands 17
Stands 18
Stands 19
Stands 20

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