Our Behaviours are the concrete manifestation of our values and personality.
The values of a person or company are not tangible. They are the inner drivers that determine behaviour.
Behaviour is the outward expression of our values and personality. It is not abstract, but concrete and observable – What a person (or a company) says or does.
The observed behaviour determines the image of our brand and our values, and it is therefore crucial that our every-day behaviour and the engagement with colleagues and external stakeholders are aligned and reflective of our values.
This document provides behaviour guidance and should help you to understand how to act and communicate in line with our values and the Airbus brand.
Each of our 6 values leads to a set of key behaviours. They reflect the Airbus brand and help bringing it to life.
These behaviours create the foundation to work together as one united team and strengthen our brand every day.
Our brand values and purpose are supported by our brand personality that makes our ideas interesting, ownable and distinctive.
Our personality reflects what we think and do, it guides our visual and verbal expression and influences how we speak.
There are three strands to our personality that inform our overarching brand story and shape the way we communicate - Inspiring and Passionate, Determined, Pioneering and Entrepreneurial.
Addressing external audiences in Germany and France:
When talking to external stakeholders in Germany and France we generally use the formal form: Sie (German) / vous (French). The only exceptions are messages that address particularly young target audiences such as apprentices or when communicating via certain social media platforms such as Facebook.
What do the values imply for real life situations and how to act accordingly? Four perspectives are key to this: