Openers and endings can be created from existing Adobe After Effects templates. There are two versions for each Division:
1. Generic
If you cannot embed footage in opener / ending, the following templates should be used:
Opener generic / ending generic
Generic openers and endings are typically used for:
- News
- Interviews
- Illustrative animations
2. With footage
If you can embed footage in openers / endings, the following templates should be used:
Opener with footage / ending with footage
Openers and endings with footage are typically used for:
- Image movies
- Event movies
- Documentaries
For simple usage, precast opener and ending templates can be used: precast files with Alpha-Channel
Designation of templates
The designation of the templates follows systematic principles:
Films that are more image relevant may start with a more sophisticated intro where the logo reflects the footage before it fades and the actual content begins.
This approach can be used for all Divisions and can be created with existing After Effects templates.
It is mandatory to use one of the defined endings. You can choose either the generic version or one with footage.
These endings are identical for all Divisions. They can be created with existing After Effects templates.
Precast endings (with Alpha Channel) can be integrated directly into the editing programs.
Optional branding
Films that are not displayed within an Airbus context can be complemented with a corner bug.
Exclusion zone
Our logo must always be surrounded by clear space.
To regulate this, we have defined an exclusion zone equal to the size of the Airbus “A” around the logo as illustrated. It is important to keep this zone around the logo clear of any graphic elements.
Size
The size of the logo depends on the height of the screen. The height of the logo is always 1 / 18 the height of the screen.
Colour
There are two colour options: the white corner bug (60% opacity) should be used for coloured and dark images, the black corner bug (15% black) is used for very bright or white background images.
Application
The Airbus logo watermark should appear throughout in the top right hand corner of the screen as indicated. It should mix on after the opening titles have finished and fade off before any closing title sequence begins. If there is no closing title sequence, the watermark logo should match the end picture edit (i.e. cut or fade).
