Video bumper

It is key that Airbus audio visual productions are identified as such by our audience. To make sure this is the case branding and graphics applied to audio visual productions need to be overall coherent.

This consists of movie openers, endings as well as text animations, captions and subtitles. Only the use of the ending is mandatory. The opener can be used additionally.

Openers and endings can be created from existing Adobe After Effects templates.

There are two versions for each Division:

1. Generic

If you cannot embed footage in opener / ending, the following templates should be used:

Opener generic / ending generic

Generic openers and endings are typically used for:

• News
•  Interviews
•  Illustrative animations

2. With footage

If there is suitable cinematic footage (le.g. landscapes, product shots,…) for embedding in the opener/ending, the following templates should be used:

Opener with footage / ending with footage

Openers and endings with footage are typically used for:

• Image movies
• Event movies
• Documentaries

For simple usage, precast opener and ending templates can be used: precast files with Alpha-Channel

Designation of templates

The designation of the templates follows systematic principles:

Designation system:

Shortcuts Divisions:

Showing a title is optional, but when doing so it has to be created with the existing After Effects templates. Openers with titles are identical for all Divisions.

There is flexibility in the styling approach to the titles. Four examples are shown here.

• Key line has fixed horizontal position and size.
• Key line has variable vertical position.
• Type may only be Helvetica Neue LT.
• Type may vary in size and weight.
• Type colour may only be white or Airbus blue.
• Distance between Key line and type is fixed.

Films that are more image relevant may start with a more sophisticated intro where the logo reflects the footage before it fades and the actual content begins.

This approach can be used for all Divisions and can be created with existing After Effects templates.

It is mandatory to use one of the defined endings. You can choose either the generic version or one with footage.

These endings are identical for all Divisions. They can be created with existing After Effects templates.

Precast endings (with Alpha Channel) can be integrated directly into the editing programs.

• Colour panel 50% opacity (for better legibility it is possible to adjust the opacity of the coloured background)
• Only one colour should be used (from main or highlight palette)
• Panel goes to bleed on either left or right side
• Only use Helvetica Neue
• Variable type size
• Variable type weight

The application of captions is identical for all kinds of films. They can be created with existing Illustrator and Photoshop templates.

The application of subtitles is identical for all kinds of films. They can be created with existing Illustrator and Photoshop templates.

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