It is the basis for all cover layouts and enables information to be ranked clearly and stand out properly. It contains the title and other related information, leaving maximum space for pictures and illustrations.
The title block is applicable to all printed collateral.
Title block background and font colours must be chosen from the primary colour palette. No other colours (such as highlight colours) may be used.
Apply as much transparency as possible to the title block background to achieve a sense of lightness.
The title block can be placed in the upper 2/3 of the cover page excluding the margins.
For more details about title block usage please refer to Brand guidelines/ Publish and communicate/ Brochures and leaflets.