Brand Centre
Welcome to the Airbus Brand Centre, our exciting platform where you can discover everything about our brand, its purpose, values and visual appearance - from basic brand elements to inspiration for ideas. It provides you with our purpose framework, straightforward guidelines, easy to use tools and lots of practical examples.
Explore our visual appearance which is no longer static but a living interface that interacts with human beings. Or check out the new way of creating a flyer and go directly to our production room.
Our brand is one of our most valuable assets, thank you for bringing it to life.
Our Brand is not just a sign, a logo or a colour, nor the advertising we do; while these are elements of a brand, an actual brand – our Brand is something much bigger and more valuable. It’s the image and reputation of the entire company. It is the reason why people choose us. It represents our ambition, performance, culture, personality, products and services and the way these are delivered. It is the sum of all the experiences people have of us. Read more
Need a branding or product name?
A name can guide customer orientation and provide consistency across a wider portfolio of products & services. A name can also give a product a greater meaning and differentiation vs. the competitive set.
The brand film "Passion for progress" tells the overarching Airbus brand story and communicates the key brand elements (purpose, ambition, values, positioning). It enables all employees across the business to explain the brand fundamentals. Get inspired what these words mean for the future of the industry, for tackling big challenges and for working together to bring our brand to life.