It is Airbus branding strategy to propose the Airbus logo and corresponding helicopter type designation to each customer as part of their livery. Nevertheless, its adoption is the customer’s choice.
The base proposal should consist of the full version, combining the Airbus logo and type designation. If the customer does not accept the full version, a shorter version can be proposed.
Alternatively, by customer request, the combination of the word “AIRBUS” and the type designation (A220, A320, A350 ...) can be applied in a different typeface to reflect customer’s branding - In this case the Airbus logo and type designation logo is not to be applied.
Colour choice is determined by the colours of the customer livery, to avoid extra paint cycles and increase customer acceptance. If the customer has no specific request but does not wish to use its livery colours, the Airbus blue 07 (pantone 281C) is to be applied.