Five brand personality attributes are captured in our ‘we make it fly’ position.
Our personality (determined, passionate, pioneering, entrepreneurial, inspiring) reflects what we think and do.
Every interaction people have with Airbus is an opportunity to build our brand. Doing this consistently over time will ensure our brand remains robust and well placed to grow stronger.
Our brand strengthens our business and adds value to our worth. It connects us to push boundaries, solve problems and unlock opportunities. It is our quest to create a better connected, safer and more prosperous world.