Our brand personality is composed of six attributes that represent our core ethos.
- We are inspired by each other‘s knowledge and cultural background. Our determination drives us to collaborate with the best in the industry who share the same passion as us
- Our shared passion for aerospace helps us shape the industry and connect people - physical and digital; whether on the ground, in the air or in space
- We lead, innovate and challenge the status quo. Our business has no frontiers.
- We are responsible and act ethically. We protect the sovereignty of our digital and physical systems.
- We care about the impact we have on the world. As we continue on the path to sustainable aerospace, we prioritise the well-being of our planet and its citizens.
Our personality – determined and passionate, influence and pioneer, and care and respect, resonate the values of our company and reflect in what we think and do.
Every interaction people have with Airbus is an opportunity to build our brand. Doing this consistently over time will ensure our brand remains robust and well placed to grow stronger.
Our brand strengthens our business and adds value to our worth. It connects us to push boundaries, solve problems and unlock opportunities. It is our quest to create a better connected, safer and more prosperous world.