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Training and knowledge base

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Our brand powers everything we do at Airbus, because it´s the courage and innovative ambition shared by everyone who works here. In this resource, you will find an overview to the existing brand knowledge tools. The objective is to fully engage with the Airbus brand in order to gain an in-depth knowledge about what it stands for. Select the best format for you to discover the full Airbus brand experience.

Brand trainings

There are three different types of brand training. Online courses and classroom training for employees, and a WebEx course for agencies. All courses are followed by a quiz to assess what has been learned.

 

1.     Online trainings via myPulse are available for Airbus employees. Once completed you’ll get an online certificate. It is interactive: an on-screen trainer explains the content to you and you can replay elements if needed.

“Why Brands Matter - Module 1” training is recommended to employees interested in the subject of brands in general.

“Purpose Framework - Module 2” training is recommended to employees interested in an overview of the Airbus brand.

quiz general

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2.     Classroom trainings are also available for Airbus employees. You will learn about the brand in general and do group exercises with colleagues in the Brand Fundamental training.

In this course, employees will learn about the fundamentals of branding, how to build brand value and reputation, and how to utilise brand to connect with key target audiences. Employees will also focus on the Airbus Vision Framework, and how to strengthen, protect and leverage the Airbus brand in their daily activities.

Are you an Airbus employee? Register here for the Brand Fundamentals training.
Inhouse classroom training

3. Brand induction training for teams or agencies via Webex. You will have a slightly modified training module, specifically designed for agency onboarding.

Please contact your brand POC or the brand team brand@airbus.com.

Brand films

 

Here you will find a collection of Airbus brand films, the Airbus corporate film and the Airbus Brand Centre film.

 

 

 
Brand Value 26 October 2017

Why Brands Matter Film

The Airbus Why Brands Matter Film educates and engages Airbus employees in the fundamentals of strong branding

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The Airbus Why Brands Matter Film educates and engages Airbus employees in the fundamentals of strong branding

The “Why brands matter" film educates and engages Airbus employees in the fundamentals of strong branding and how they can all help to support and build it.

 
Brand Value 02 October 2018

Passion for Progress

The brand film Passion for Progress communicates the Airbus brand in an engaging and emotional way

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The brand film Passion for Progress communicates the Airbus brand in an engaging and emotional way

The brand film ‘Passion for progress’ communicates the Airbus brand in an engaging and emotional way.

 
Branding 04 September 2019

About the Airbus Brand Centre

This video will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).

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This video will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).

The ‘About the Airbus Brand Centre’ film will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).

Brand guardianship

Brand guardianship is about sharing our knowledge, using company-wide synergies in the most efficient way to ensure continuous brand-building.

To guide you through our Airbus brand, we have a dedicated brand team that is happy to assist if you need any help. Please contact the brand team: brand@airbus.com.

More about our Brand:

Brand value

Tone of voice

Training and knowledge base

Airbus Purpose

Brand films

Glossary

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