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Brand films

Here you will find a collection of Airbus brand films and the Airbus Corporate film.

Why brands matter film

The “Why brands matter" film aims to educate employees on basic brand principles, how the Airbus brand was developed and how employees can help build and protect it in their daily jobs. As part of the brand education module, the film explains what makes a brand unique, what the benefits of creating a strong brand are and how we all can help to support and build the Airbus brand.

Why Brands Matter Film

The Airbus Why Brands Matter Film educates and engages Airbus employees in the fundamentals of strong branding Read less Read more

Passion for progress film

The brand film „Passion for progress“ tells the overarching Airbus brand story and communicates the key brand elements (purpose, ambition, values, positioning). It enables all employees across the business to explain the brand fundamentals. Get inspired what these words mean for the future of the industry, for tackling big challenges and for working together to bring our brand to life.

Passion for Progress

The brand film Passion for Progress communicates the Airbus brand in an engaging and emotional way Read less Read more

Corporate film

Widely acknowledged as a leader in the aerospace industry - and fully equipped with the world's most innovative products that address both the needs of today and tomorrow - we are uniquely positioned to tackle any challenge brought our way, and deliver solutions around the globe that help drive and expand our customers' businesses. Enjoy our Corporate film “We make it fly”.

More about our Brand:

Brand value

Tone of voice

Training and knowledge base

Airbus Purpose

Brand films

Glossary

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