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Airbus Leadership University

Concept

At the Leadership University, we abandon conventions to spark ideas that drive change. The university fosters creativity as a place where we can connect and our minds meet. We want to establish a new and effective leadership style based on the core principles of the university. Here, we can improve our future by exploring new possibilities beyond what’s been accepted and established. We want to unite forward-looking people and add their energizing spirit to every solution, service or division – and thus improve our entire industry.

Our University. For what’s next.

Airbus Leadership University Concept 1
Airbus Leadership University Concept 2

Descriptor

Versions, sizes and positioning

Single-lined

The descriptor is generally used in the single-lined version and should always be prefered.

 

Double-lined version

Only when space or technical issues do not allow the single-lined version, the double-lined version can be used.

 

Sizes

To ensure legibility of the descriptor, there are two sizes for application. The size depends on the medium and the format. The descriptor size I is used generally for all basic applications. (e.g. stationery). On-screen applications, small sizes and special formats use descriptor size II.

 

Positioning

The minimum distance between logo and descriptor is “2A”. The maximum distance between logo and descriptor is “5A”. The height of descriptor size I aligns with the upper side of the A crossbar. The descriptor sits on the same baseline as the logo.

Single-lined

Airbus Leadership University Descriptor 1

Typeface: Helvetica Neue LT 65 Medium in capitals

Airbus Leadership University Descriptor Size I 1

Descriptor size I

Airbus Leadership University Descriptor Size II 1

Descriptor size II

Double-lined

Airbus Leadership University Descriptor 2

Typeface: Helvetica Neue LT 65 Medium in capitals

Airbus Leadership University Descriptor Size I 2

Descriptor size I

Positioning the descriptor

Airbus Leadership University Descriptor Positioning 1
Airbus Leadership University Descriptor Positioning 2
Airbus Leadership University Descriptor Positioning 3
Airbus Leadership University Descriptor Positioning 4

Title block

Airbus Leadership University Title Block

Brochures

Airbus Leadership University Brochure 2

Posters

Airbus Leadership University Posters 1

Banners

Airbus Leadership University Banners 1
Airbus Leadership University Banners 2
Airbus Leadership University Banners 3
Airbus Leadership University Banners 4

Banner with subline

PowerPoint

Airbus Leadership University Powerpoint 1
Airbus Leadership University Powerpoint 2
Airbus Leadership University Powerpoint 3

Double-lined descriptor

Airbus Leadership University Double Lined Descriptor

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