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External newsletters

Overview

There are two template formats for external newsletters  available for use:
A static Word template and an interactive Word template.

Static Word template

There are three templates with different descriptors for the static Word template . This template should be distributed as a PDF attachment to the email.

Interactive Word template

There is only one template for the interactive Word template, which should be inserted as an HTML email.

Please note:

In order to ensure a consistent verbal communication across all media channels, please refer to our Verbal Brand Communication Guidelines.

External Newsletter Overview 1
External Newsletter Overview 2

Descriptor

Market sectors

Use the relevant Word template, with the relevant division descriptor, for each market sector.

Please note:

The different descriptors are only for the static Word template.

External Newsletter Descriptor 1
External Newsletter Descriptor 2
External Newsletter Descriptor 3

Static Microsoft Word template

Fixed elements

The Airbus brand assets in headers and footers are fixed elements to create instant brand recognition.

External Newsletter Static 1

Flexible elements

Content box

If you change the headlines, please click within the content box and then press the right mouse button in order to open the menu. There you can select “Update Field” in order to adapt the content automatically.

Layout box

In the layout box there are a variety of style options.

Concentrate on basic and relevant graphic elements – large and impactful images help attracting the user´s attention. The target audience is busy and needs to find the relevant content quickly, so ensure the structure is clear and helps navigation.

External Newsletter Static 2
External Newsletter Static 3

Interactive Microsoft Word template

Fixed elements

The Airbus brand assets in the headers and footers are fixed elements to create instant brand recognition.

Concentrate on basic and relevant graphic elements – large, impactful images help to attract the reader’s attention.

The target audience is busy and needs to find the relevant content quickly, so ensure the structure is clear and helps navigation.

External Newsletter Interactive 2
External Newsletter Interactive 4

Flexible elements

Layout box

There are a variety of layout options.

For example:

  • 2 columns: images with text
  • 2 columns: text
  • 1 column: images with text
  • 1 column: text 
External Newsletter Interactive 6

You might be interested in:

Advertising

Brochures and flyers

Posters

Roll-ups

External newsletters

Email banners

Email signature

Stationery

Tone of voice

Social media

Verbal standards

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