‘Infotainment’ is a type of media intended both to inform and to entertain. Our videos should of course inform our audiences with relevant content, but they should also evoke emotion.
We want our Infotainment videos to deliver information in a way that is consistent with the Airbus verbal and visual identity. That means all videos should be guided by our brand Tone of Voice principles and align with our visual look and feel.
These guidelines show you how to apply our verbal and visual identity to make them recognisably Airbus.
We have three overarching tone of voice principles that should be used to guide all Airbus communication, including Infotainment. Below we broadly describe each principle and then on the subsequent pages, we provide greater detail and recommendations on how to execute on-brand Infotainment.
Principle 01: We always talk in a Positive and Engaging way
Our belief in what we do and how we do it comes through in our enthusiasm and positivity. We tell stories with authenticity, honesty and subtle emotion.
Principle 02: We always talk in a Clear and Concise way
We speak with certainty and clarity showing understanding and commitment to our business. Less is more. We are succinct and avoid long-winded sentences.
Principle 03: We always talk in a Bold and Dynamic way
There is a strength to our language. We are not afraid to say what we mean or express an opinion or thought. We use dynamic language that conveys our ambition and drive.