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Typography

Introduction

We use different typefaces for different usages:

Standard usage: Office / GSuite applications / Technical publications: Arial

Specific usage: Corporate & Marketing publications (only for graphic designers): Helvetica Neue

Digital usage: Android apps / Webapps: Roboto

                        IOS apps: San Francisco

If you have any doubt of what font to use please contact us.

Typesetting

We set text in lower case.

Text in capitals are only to be used for short headlines with maximum three terms or where typeface is used as a design element.

Typefaces:


Arial

Office, GSuite and technical publications

Font Arial 01

Helvetica Neue

Helvetica Neue is our corporate typeface. It's roundness and stability reflects Airbus’ modern, high-tech character. The form of the letters gives our company an aerial, structured feel. Its diverse range of weights makes ranking information clear and straightforward.

 ! Please be aware that Helvetica Neue is a licenced font. Make sure that if you install it on your device or if you use it for online publication you have the corresponding licence agreements.

Font weights for text setting

Font Helvetica 01

These font weights should not be used for text set, they are only allowed where typography is used as a design element.

Font Helvetica 02

Font weights only to be used for document copyrights, infographics, charts and image captions

Font Helvetica 03

Roboto

Apps (native Android) and Webapps

Font Roboto 01

More on Apps and Web apps on Digital experience:

To download roboto font :

https://fonts.google.com/specimen/Roboto

San Francisco

Apps (native IOS)

Font San Francisco 01
You might also be interested in:

Colours

Key line

Title block

Carbon grid

Descriptor

Icons

Graphic elements

Photo guidelines

Illustration guidelines

Infographics

Copyright

Joint branding

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