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Photo guidelines

Source of light

  • Well-balanced exposure
  • Indirect light source
  • Reflections generate brilliance
  • Highlights emphazise the product´s shape
Photography Styleguide Source Of Light 1

 

Photography Styleguide Source Of Light 2

 

Photography Styleguide Source Of Light 3

 

Photography Styleguide Source Of Light 4

 

Photography Styleguide Source Of Light 5

 

Background

Iconic

  • Heroic product staging
  • Straight perspectives
  • Well-curated compositions
  • Product interaction with background and surroundings
Photography Styleguide Background Iconic 1

 

Photography Styleguide Background Iconic 2

 

Photography Styleguide Background Iconic 3

 

Photography Styleguide Background Iconic 4

 

Photography Styleguide Background Iconic 5

 

Wide and open

  • Integrating a horizon creates openess
  • Surroundings give context to the products
  • Leave space to the product
Photography Styleguide Background Wideandopen 1

 

Photography Styleguide Background Wideandopen 2

 

Photography Styleguide Background Wideandopen 3

 

Photography Styleguide Background Wideandopen 4

 

Dynamism

  • Dynamic viewpoints and angles, to express movement and uplift of the product
  • Embrace new ideas
  • Stay agile
Photography Styleguide Dynamism 1

 

Photography Styleguide Dynamism 2

 

Swing Role1

 

Photography Styleguide Dynamism 4

 

Photography Styleguide Dynamism 5

 

Sovereignty

  • Clear compositions
  • Clearly defined perspectives
  • With stature
  • With ease
Photography Styleguide Sovereignty 1

 

Photography Styleguide Sovereignty 2

 

Airbus H160 helicopter happily handles Finland’s freezing winter

Airbus Helicopters has successfully completed its certification programme of cold-weather testing of its latest H160 helicopter in northern Finland.

Photography Styleguide Sovereignty 4

 

Photography Styleguide Sovereignty 5

 

Detail

  • Reflection emphazises perfect finish aspect
  • Unusual compositions
  • Single details become sculptural
Photography Styleguide Detail 1

 

Photography Styleguide Detail 2

 

Photography Styleguide Detail 3

 

Photography Styleguide Detail 4

 

Photography Styleguide Detail 5

 

Photography Styleguide Detail 6

 

Computer-generated

  • Photorealistic aspect
  • Clean uncluttered background
Photography Styleguide Computer Generated 1

 

Photography Styleguide Computer Generated 2

 

Photography Styleguide Computer Generated 3

 

Photography Styleguide Computer Generated 4

 

Photography Styleguide Computer Generated 5

 

Colour range

  • Integration of the Brand colours
  • Warm colour palette
Photography Styleguide Colour Range 1

General mood

  • Overall warm tonality
  • Bright and light flooded
  • Lively and dynamic
  • Close to people and products
Photography Styleguide General Mood 1
Airbus gallery

Airbus gallery

Visit the Airbus photo gallery

Airbus Photolib

Airbus Photolib

Visit the Airbus photo library (only available for Airbus employees)

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Colours

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Key line

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Descriptor

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Graphic elements

Photo guidelines

Illustration guidelines

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Copyright

Joint branding

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