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Photo guidelines

Source of light

  • Well-balanced exposure
  • Indirect light source
  • Reflections generate brilliance
  • Highlights emphazise the product´s shape
Photography Styleguide Source Of Light 1

 

Photography Styleguide Source Of Light 2

 

Photography Styleguide Source Of Light 3

 

Photography Styleguide Source Of Light 4

 

Photography Styleguide Source Of Light 5

 

Background

Iconic

  • Heroic product staging
  • Straight perspectives
  • Well-curated compositions
  • Product interaction with background and surroundings
Photography Styleguide Background Iconic 1

 

Photography Styleguide Background Iconic 2

 

Photography Styleguide Background Iconic 3

 

Photography Styleguide Background Iconic 4

 

Photography Styleguide Background Iconic 5

 

Wide and open

  • Integrating a horizon creates openess
  • Surroundings give context to the products
  • Leave space to the product
Photography Styleguide Background Wideandopen 1

 

Photography Styleguide Background Wideandopen 2

 

Photography Styleguide Background Wideandopen 3

 

Photography Styleguide Background Wideandopen 4

 

Dynamism

  • Dynamic viewpoints and angles, to express movement and uplift of the product
  • Embrace new ideas
  • Stay agile
Photography Styleguide Dynamism 1

 

Photography Styleguide Dynamism 2

 

Swing Role1

 

Photography Styleguide Dynamism 4

 

Photography Styleguide Dynamism 5

 

Sovereignty

  • Clear compositions
  • Clearly defined perspectives
  • With stature
  • With ease
Photography Styleguide Sovereignty 1

 

Photography Styleguide Sovereignty 2

 

Airbus H160 helicopter happily handles Finland’s freezing winter

With reduced fuel consumption and perceived sound, the H160 is cleaner, and quieter than others in its class, and and allows customers to take a step towards reducing their environmental footprint.

Photography Styleguide Sovereignty 4

 

Photography Styleguide Sovereignty 5

 

Detail

  • Reflection emphazises perfect finish aspect
  • Unusual compositions
  • Single details become sculptural
Photography Styleguide Detail 1

 

Photography Styleguide Detail 2

 

Photography Styleguide Detail 3

 

Photography Styleguide Detail 4

 

Photography Styleguide Detail 5

 

Photography Styleguide Detail 6

 

Computer-generated

  • Photorealistic aspect
  • Clean uncluttered background
Photography Styleguide Computer Generated 1

 

Photography Styleguide Computer Generated 2

 

Photography Styleguide Computer Generated 3

 

Photography Styleguide Computer Generated 4

 

Photography Styleguide Computer Generated 5

 

Colour range

  • Integration of the Brand colours
  • Warm colour palette
Photography Styleguide Colour Range 1

General mood

  • Overall warm tonality
  • Bright and light flooded
  • Lively and dynamic
  • Close to people and products
Photography Styleguide General Mood 1
Airbus gallery

Airbus gallery

Visit the Airbus photo gallery

Airbus Photolib

Airbus Photolib

Visit the Airbus photo library (only available for Airbus employees)

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Colours

Typography

Key line

Title block

Carbon grid

Descriptor

Icons

Graphic elements

Photo guidelines

Illustration guidelines

Infographics

Copyright

Joint branding

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